Interview of Chantal Baer by Sophie Proust
On en parle | RTS
The marketing practice of co-branding
An ice cream with the name of a streaming platform, a small city car with the sweet name of Gucci generally more worn by ready-to-wear and fashion accessories than the sheet metal of a car, this is co-branding, i.e. the association of 2 brands for the benefit of each...but not only. " RTS.CH (broadcast of 4 January 2021)
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