Client's goalFollowing the introduction of a new online service, repositioning of the communication and reduction of the heaviness and complexity of the existing website.
Our activitiesRepositioning of the brand and reorganization of the different activities in a market-to-industry polarity, thus facilitating digital accessibility to the different services while reducing complexity. Opening on the necessity and market opportunity to introduce sustainability.
ResultsA clearly positioned brand with an organization based on market segments (services) and a world first that received extensive media coverage in terms of sustainability with the launch of the first 40-ton vehicle running on electricity.
