Client's goalFor the launch of a brand new service for companies whose objective is to encourage sustainability, TPG wanted a complete accompaniment in brand positioning, brand speech, market opportunity and brand name development
Our activitiesOur Brand & Business Model methodology, i.e. brand positioning and business opportunities + development of a brand name for this service
ResultsA complete Brand & business with the positioning, the complete brand speech with the arguments for the market segments, a roadmap to activate them and a registered brand name.
