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TPG – Transports Publics Genevois

Reference public transport operator in the Geneva region

Client's goal For the launch of a brand new service for companies whose objective is to encourage sustainability, TPG wanted a complete accompaniment in brand positioning, brand speech, market opportunity and brand name development
Our activities Our Brand & Business Model methodology, i.e. brand positioning and business opportunities + development of a brand name for this service
Results A complete Brand & business with the positioning, the complete brand speech with the arguments for the market segments, a roadmap to activate them and a registered brand name.

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